Privacy Policy

Last updated: August 2026

Mower Privacy Policy

Thank you for visiting Mower.com (the “Website”), owned and operated by Eric Mower and Associates, dba Mower, (“Mower,“ “we,” “us,” “our,” etc.). Your personal privacy is a serious matter to us, and we’re dedicated to protecting the privacy of everyone who visits our Website.. This Privacy Policy was created to inform visitors exactly how we collect, use, share and secure your personal information. By visiting this site, you agree to all the terms of this Privacy Policy.

What Information We Collect

When you visit our Website, we may collect several different types of information for various purposes to provide and improve your experience.

Personal Data

While using our Website, we may ask you to provide us with certain information that can be used to contact or identify you (“Personal Data”). And depending on several factors, including your state of residence and the volume of data processed through our Website, this Personal Data may be regulated by law. In those instances, you have a right to know what information is collected and how it is processed.  Mower may collect and use the following types of information, including Personal Data that could be used to identify you.

Identifiers:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal Code, City
• Company Name

Internet/electronic activity:

• Cookies and Usage Data

Site Usage Data

We may also collect information on how you access and use the Website (“Usage Data”). This may include information such as your computer’s Internet Protocol address (IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking and Cookies Data

We use cookie technology as part of the Website’s statistical reporting and for other purposes related to making our Website available to you. Cookies are small pieces of data containing an anonymous unique identifier that is sent to your browser from a website. Often, Cookies hold information a website may need to personalize your experience, including determining whether you are logged in to a website account. These are the types of Cookies we use:

• Session Cookies: to operate our Website.
• Preference Cookies: to remember your preferences and various settings
• Security Cookies: for security purposes

We also use other tracking technologies such as beacons, tags and scripts to collect and track information—ultimately improving our Website. Mower may use Internet Based Advertising to promote our services on third-party websites after you’ve visited our Website.

You can find more information about the individual cookies and similar technologies used on the Website and the purposes for which they are used in the table below:

Name	Domain	Purpose
HSID	youtube.com	analytics
__Secure-3PSIDCC	youtube.com	targeting
SSID	youtube.com	advertising
__Secure-1PSIDCC	youtube.com	perferences
__Secure-3PAPISID	youtube.com	advertising
__Secure-1PAPISID	youtube.com	advertising
__Secure-1PSID	youtube.com	perferences
SAPISID	youtube.com	perferences
__Secure-3PSID	youtube.com	technical/content reproduction
APISID	youtube.com	marketing
SID	youtube.com	analytics
SIDCC	youtube.com	analytics
__cf_bm	vimeo.com	functional
vuid	vimeo.com	statistics
_ga	mower.com	statistics
__ss_tk	mower.com	marketing/tracking
_gcl_au	mower.com	marketing/tracking
_mkto_trk	mower.com	marketing/tracking
YSC	youtube.com	marketing/tracking
_ga_8FDR6KH4Q7	mower.com	analytics
LOGIN_INFO	youtube.com	marketing/tracking
PREF	youtube.com	marketing/tracking
VISITOR_INFO1_LIVE	youtube.com	marketing/tracking
_gid	mower.com	statistics
wp-settings-time-10	mower.com	perferences
__cf_bm	my fonts.net	functional

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.  In addition, when you access our Website, you will be asked to indicate whether you accept or reject the use of certain cookies. You also will have the option to customize our placement of cookies and related technologies.  If you do not accept the use of nonessential cookies, you should click “Reject All” before browsing the Website. By clicking “Reject All” you will disable our use of nonessential cookies; this will not disable our use of essential cookies. If you block or delete cookies you may not be able to receive the benefits of certain features of the Website. You can also customize or change your cookie selection at any time by selecting Do Not Share at the bottom of the page.

How We Collect Your Information

Mower collects most of this information, including Personal Data, directly from you – in person, by telephone, email and on our Website.

We may also collect information in the following categories:

From cookies on our Website:

• Facebook
• AddThis
• Google Ads
• Google Analytics
• Sharpspring

From our CRM system:

• Sharpspring (Constant Contact)

How and Why We Use Your Information

Using Your Data

Mower uses the data that we collect on our Website to:

• To present our Website and contents to you.
• Provide and maintain our Service.
• Notify you about changes to our Service.
• Allow you to participate in interactive features of our Service when you choose to do so.
• Provide customer support.
• Gather analysis or valuable information so that we can improve our Service.
• Monitor the usage of our Service.
• Detect, prevent and address technical issues.
• Provide you with news, special offers and general information about other goods similar to those that you have purchased or engaged with.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Website or any products or services we offer or provide though it.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data. For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Data for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Promotional Communications

We may use your Personal Data to connect you with newsletters, marketing or promotional materials and other information that may be of interest to you. We have a legitimate interest in using your data for promotional purposes (. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

How We Disclose Your Information

We (and our service providers) may use your Personal Data for the following purposes:

• Provide the features and functionality of the Website to you.
• Consider your candidacy for employment.
• Respond to questions and comments.
• Conduct analytics to improve and enhance the overall user experience.
• Carry out specific actions that you request.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent

Who We Disclose Your Information To

We may share your Personal Data with service providers we use to help us deliver our services to you, as well as third parties we use to help us run our business.

Third-party website hosts include:

• Sharpspring (Constant Contact)
• Advanced Custom Fields Pro
• Classic Editor
• Enable Media Replace
• iThemes Security Pro
• iThemes Sync
• Page Template Dashboard
• Post Type Switcher
• ShortPixel Image Optimizer
• Unconfirmed
• WordPress Post Type Archive Links
• WP Crontrol
• Yoast SEO 
• WPEngine

We also may disclose your Personal Data to third parties to market their products or services to you if you have consented to and/or not opted out of these disclosures. We contractually require these third parties to keep Personal Data confidential and use it only for the purposes for which we disclose it to them. For more information, see Choices About How We Use and Disclose Your Information. Third-party vendors we use to provide behavioral remarketing, advertising services include:

• Facebook
• Twitter
• LinkedIn
• Google AdWords
• Google Analytics
• Google CM360
• Drawbridge
• Moat
• Centro

We may also disclose Personal Data that we collect or you provide to:

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Mower’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Mower about our Website users is among the assets transferred. 

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with the following control over your information:

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Residents of certain states, such as California, may have additional Personal Data rights and choices. Please see the California Privacy Addendum below for more information.

Minors Policy

Our Website is intended for use only by individuals who are at least 16 years of age, and who are fully competent and able to enter into and be legally bound by our Privacy Policy. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we’ll take steps to remove that information from our servers.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Retention of Data

Mower will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations. Examples include, being required to retain your data to comply with applicable laws, provide services to you, perform contracts between us and you, resolve disputes and enforce our legal agreements or policies.

Mower will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security, improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

Links to Third-Party Sites, Content and Resources

Please note that our Website may contain links to third-party sites, content and resources that are not affiliated with the Website or Mower. These third-party sites, content and resources may send their own cookies to visitors, collect data and/or solicit and use your Personal Data in ways different than those detailed in this Privacy Policy. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for their content, privacy policies or practices.

Service Providers

We may employ third-party companies and individuals to facilitate and enhance our Website experience (“Service Providers”). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Website.

• Google Analytics
  
  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt out of making your activity on the Service available to Google Analytics by installing the Google Analytics Opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

Interest Based Advertising

Mower may use Internet Based Advertising to advertise on third-party websites after you have visited our Website. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Website. If you would like to opt-out of such marketing, please see the Choices About How We Use and Disclose Your Information section above for more information.

• Google AdWords & CM360
  
  Google AdWords remarketing service is provided by Google Inc.
  
  You can opt out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page.

Google also recommends installing the Google Analytics Opt-out Browser Add-on for your web browser. The Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

• Twitter
  
  Twitter remarketing service is provided by Twitter Inc.
  
  You can opt out of Twitter’s interest-based ads by following their instructions.

You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page.

• LinkedIn
  
  LinkedIn remarketing service is provided by LinkedIn Inc.
  
  You can opt out of LinkedIn’s interest-based ads by following their instructions.

You can learn more about the privacy practices and policies of LinkedIn by visiting their Privacy Policy page.

• Facebook
  
  Facebook remarketing service is provided by Facebook Inc.
  
  Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada, or the European Interactive Digital Advertising Alliance in Europe, or opt out using your mobile device settings.

For more information on the privacy practices of Facebook, including interest-based advertising, please visit Facebook’s Data Policy.

European Residents’ Rights

Individuals residing in the European Economic Area (EEA), Switzerland, and the United Kingdom (collectively, “EU residents”) may benefit from a number of rights in relation to any Personal Data processed in connection with the use of the Website. We generally process Personal Data of EU residents on the legal basis of Mower’s legitimate interests in performing the function or service you requested and because we are contractually required to do so. Where appropriate, we may rely on alternate legal bases, such as your consent to certain types of processing. Where we process the Personal Data of EU Residents on the basis of consent, we will clearly obtain your opt-in consent. Where given, you may withdraw your consent at any time by contacting us as set forth below.

• Special Category Data
  
  We do not collect any Personal Data about you that is identified under GDPR as special category data.  Special category data includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, personal or political opinions, trade union membership, information about your health, and genetic and biometric data. We also do not collect any information about criminal convictions and offenses.  If we learn that we have collected such Personal Data, we will take steps to delete the data as soon as possible.
  
• GDPR Rights
  
  Under the General Data Protection Regulation (GDPR), EU residents may be entitled to the following privacy rights:
  
  • Right to Know. You may have the right to know about what Personal Data Mower collects and processes about you, including the types of Personal Data we collect and process, the sources of such information, our retention criteria, with whom we share your Personal Data, cross-border data transfers, and how to file complaints and inquiries.
  • Access Rights. You may have the right to ask us whether we process any of your Personal Data and, if so, receive access to such information. When complying with an access request, we will also provide you with additional information, such as the purposes of the processing, the categories of Personal Data concerned as well as any other information necessary for you to exercise the essence of this right.
  • Rectification. You may have the right to have your Personal Data corrected/rectified in case of inaccuracy or incompleteness. Upon request, we will correct inaccurate Personal Data about you and, taking into account the purposes of the processing, update any incomplete Personal Data, which may include the provision of a supplementary statement.
  • Erasure. You may have the right to have your Personal Data erased, which means the deletion of your Personal Data by us. However, your right to erasure is subject to statutory limits and prerequisites.
  • Restriction of Processing. You may have the right to obtain the restriction of the processing of your Personal Data, which means that we suspend the processing of your Personal Data for a certain period of time. Circumstances which may give rise to this right include situations where the accuracy of your Personal Data is contested, but we need time to verify the inaccuracy (if any) of your Personal Data.
  • Data Portability. You may have the right to request we provide you with your Personal Data in a structured, commonly used and machine-readable format and to have such data transmitted directly to another controller, where technically feasible.
  • Right to Object. You may have the right to object to the processing of your Personal Data, which means you may request we no longer process your Personal Data. This only applies in cases where we assert the “legitimate interests” ground as the legal basis for processing. However, at any time (and free of charge) you can object to having your Personal Data processed for direct marketing purposes.
  • Automated Decision Making. You may have the right to object to having us use your Personal Data to conduct automated decision making. However, Mower does not engage in any activity that subjects our customers, website users, survey participants, or others to a decision based solely on automated processing, including profiling, which produces legal effects, or similarly significant results, impacting them.
  • Right to File a Complaint.  You may have the right to file a complaint with a supervisory authority if you believe that your Personal Data is being processed in violation of the GDPR. The complaint can be lodged with the supervisory authority in the Member State of (1) your habitual residence; (2) your place of work; or (3) the place of the alleged infringement.  For a list of supervisory authorities see https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.
  • Right to Opt-out.  Mower will obtain prior consent to send marketing emails to EU residents unless it has obtained the individual’s contact information in the context of a business transaction with Mower.  If we obtain your contact information in the context of such transaction, you may have the right to opt-out of future marketing emails.  You can opt-out of such e-mail messages or other electronic communications at any time by contacting Mower as set forth in this Statement or using the unsubscribe link in the email.
    
  
  To submit any of the above-mentioned privacy requests, please contact us as set forth in the Contact Information section below. You may designate an authorized agent to submit a privacy request on your behalf. If you make any request related to your Personal Data, Mower will ascertain your identity to the degree of certainty required or permitted under the law before addressing your request. In particular, before granting you access to, erasing, or correcting, specific pieces or categories of Personal Data or otherwise responding to your request, Mower will, to the extent required or permitted by law, (i) require you (or your authorized agent) to verify your request via email, (ii) request certain contact information or government identifiers, and (iii) match at least two pieces of such Personal Data with data that we have previously collected from you. None of your privacy rights are absolute, and such rights are subject to exceptions and exemptions.
• Where Your Information Will Be Used and Data Transfers Outside the EEA or UK:
  
  If you are an EU Resident, we have implemented secured transfer mechanisms and, where applicable, additional technical, contractual and/or organizational measures to secure the transfer of your Personal Data to jurisdictions that the European Commission or Information Commissioner’s Office (ICO) does not consider to provide the same privacy protections as in the EU, Switzerland and UK. We are based in the United States. We may process, store, and transfer the Personal Data we collect, in and to a country outside of your own, with different privacy laws than your own, including the United States of America.  By providing Personal Data to this Website, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States, which may not have data protection laws as comprehensive as those that exist in the European Union or the United Kingdom. You can learn about the safeguards that we employ by contacting us as set forth in the Contact Information section.

California Residents 

Mower does not sell any Personal Data.  A comprehensive description of Mower’s online and offline information practices pertaining to California Information, and an explanation of the rights afforded to California residents pursuant to the California Laws, can be found at the following link: California Privacy Disclosures .  Mower does not discriminate against a California resident for exercising any right of such resident under the California Laws, except as permitted under the California Laws.

Privacy Policy Updates

We may update our Privacy Policy from time to time in response to changes in the law, technology and privacy practices. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to periodically review this Privacy Policy and to note the Effective Date at the bottom of this page. By continuing to use this Website following a notice of change or an updated Effective Date, you will be deemed to be in agreement with changes to this Privacy Policy.

Contact Information

If you have any questions about this Privacy Policy, please contact us at 315.466.1000.

Image Policy

Images contained on this Website are licensed and therefore prohibits the downloading, republication, retransmission, reproduction or other use of the Licensed Material as a stand-alone file.

Definitions

• Service
  Service is the mower.com Website operated by Mower.
  
• Personal Data
  Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  
• Usage Data
  Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  
• Cookies
  Cookies are small pieces of data stored on your device (computer or mobile device).
  
• Data Controller
  Data Controller means the natural or legal person who (either alone, jointly or in common with other persons) determines the purposes for which and how any personal information are or are to be, processed.
  
  For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  
• Data Processors (or Service Providers)
  Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.
  
• Data Subject (or User)
  Data Subject is any living individual who is using our Service and is the subject of Personal Data.