Transitions Optical Names EMA Retail Agency of Record

Transitions Optical, Inc., the leading force in promoting the importance of healthy sight and wellness to people worldwide, recently chose marketing communications firm Eric Mower and Associates (EMA) as its retail agency of record.

“EMA has a great reputation for quality service and quick turnaround. With this new partnership, we are very excited for what the future of the Transitions Optical brand holds,” said Renee Himel, Business Manager Channel Marketing, Transitions Optical, Inc.

To date, EMA has assisted Transitions Optical in managing its sponsorship with the Innisbrook Resort and Golf Club PGA Tour, March 16-22, 2009, in Palm Harbor, Fla. Moving forward, EMA will provide help with strategy development and will implement a variety of in-store marketing efforts, including creative development of signage and brand messaging.

“We’ll combine the deep consumer retail expertise of EMA’s brand promotion team with Transitions’ passion for their business to communicate that their brand is the right choice for anyone who wants to see better and more comfortably,” said Christine Dougherty, associate director of client services, EMA.

For more information about Transitions, please visit

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