John Favalo, managing partner for Group B2B at marketing communications firm Eric Mower and Associates (EMA), is among BtoB magazine’s “Who’s Who in B-to-B 2008.”
This is the third year in a row Favalo has been recognized in the trade magazine’s annual report that highlights the industry’s key thought leaders, movers and shakers. Favalo is named among 17 others in the “Agencies” category. The report appeared in the July 14 issue and is online at www.btobonline.com.
BtoB credits Favalo’s leadership of EMA Group B2B, which picked up new business from Dynacast, Georgia Pacific, Kodak Document Imaging and Sun Chemical, for being selected this year. Several innovative, award-winning campaigns introduced by EMA Group B2B were also cited, including “Print Is” for Kodak’s Graphic Communications Group, “It’s Our Nature” for Nucor, and a marketing communications plan for FedEx Express Freight. Favalo served as the past chairman of the Business Marketing Association International.
“John cares deeply about EMA’s clients and is passionate about B2B marketing,” says Eric Mower, chairman and chief executive officer, EMA. “John has poured his intellect and his energy into guiding our clients through a time of great change in our industry, and he has provided exceptional service and leadership to B2B marketers through his active work with the BMA. He should be a “who’s who” and we are proud he is a part of EMA.”
As managing partner for Group B2B at EMA, Favalo guides the strategic and business development of the practice. He works with a number of clients, including Kodak, LENOX Division of Newell Rubbermaid, FedEx, and Pass and Seymour/Legrand to build brand value, establish competitive positioning strategies, and create integrated marketing communication plans. Favalo has created a number of EMA’s proprietary planning tools, and is a frequent speaker on communications, b-to-b branding and marketplace change.
With a readership of more than 45,000, BtoB magazine is a publication dedicated to all disciplines of business-to-business marketing for marketing strategists. Published in print, through e-mail and at BtoBonline.com, BtoB covers new developments, trends, case studies, proprietary research and industry ratings.