Eric Mower and Associates’ Pay-Per-Click (PPC) Strategist Val Czamara has earned the Google AdWords Certification, a globally recognized certification that demonstrates knowledge and best practices of Google AdWords.
At EMA, Czamara provides national, regional and local clients with strategic counsel on selecting search terms that will bring their organization or business to the top of Google’s search results. Her certification will enable her to more effectively manage client AdWords campaigns.
Google’s newly revamped AdWords Certification Program is a more rigorous and strategy-focused version of its predecessor. Czamara’s certification solidifies her Google AdWords knowledge in search advertising.
“It’s no secret that the Internet and Google have drastically changed the advertising landscape,” said Czamara. “Paid search and search engine optimization are growing fields that our clients recognize as an area where they need to invest. My role at the agency is to fully know and understand the outlets and options available in search, and ultimately make smart recommendations for EMA’s clients.”
To earn the certification, Czamara aced a series of rigorous exams. Czamara, who first became certified in 2008, re-tests annually to demonstrate proficiency and tactical knowledge in managing client AdWords accounts and campaigns. In addition to learning fundamentals of Google certification, AdWords Qualified Professionals must abide by the rules set forth by Google for promoting and sharing their status with potential clients.