EMA’s Chris Steenstra Named a 2013 Who’s Who in B2B Marketing

BtoB magazine has named Chris Steenstra, managing partner at Eric Mower + Associates, a Who’s Who in B2B. Steenstra is one of only 15 agency executives honored in the prestigious annual report that recognizes business-to-business marketing leaders.

BtoB is the leading trade publication for b-to-b marketing strategists. The "Who’s Who in B2B Special Report" features key thought leaders and movers and shakers across 10 categories in the marketing industry.

BtoB cites Steenstra’s leadership of EMA Group B2B, which grew revenue 8% last year, and won new clients Preferred Mutual Insurance, Gorbel, ThermoFisher Scientific and Ephesus Technologies. EMA Group B2B also developed numerous award-winning campaigns including “Paper Because” for Domtar, “drupa” for Eastman Kodak Co. and “Schick 33 Product Launch” for Sirona Dental.

At EMA, Steenstra plays a key role in two of the agency’s key specialty groups: EMA Contractors and EMA Energy + Sustainability. She strategizes and oversees client integrated marketing programs. She also manages EMA’s Syracuse office.

Steenstra is a national board member for the Business Marketing Association (BMA) and sits on the New York State Committee for the 4A’s (American Association of Advertising Agencies). Her honors include multiple BMA B2 and ACE Awards; multiple In-Awe Awards from the Medical Marketing Association; and Women in Business and 40 Under 40 awards, both from the Central New York Business Journal. She earned a degree from Cornell University.

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