Eric Mower + Associates won four prestigious first-place Advertising Creative Excellence (ACE) Awards from the Business Marketing Association of New York City. The 2012 ACE Awards, presented last week in New York, recognize the year’s best business-to-business marketing communications from around the world.
EMA took home first-place ACEs for Domtar Paper’s PaperBecause ad in the Print Advertising, Single Ad category ($250,000 and over); Dresser-Rand’s Sustainability Report in the Collateral category (Single Brochure); GE Masoneilan and Consolidated “Valve Animals” campaign in the Print Advertising category (Campaign $250,000 and under); and LENOX’s microsite in the Landing Page category ($75,000 and under).
EMA’s other 2012 ACE award wins include:
• Award of Excellence, product PR program: Kodak Graphic Communications
• Award of Excellence, out-of-home advertising: KI
• Runner Up, direct marketing (single mailer): GLM’s New York International Gift Fair
• Runner Up, integrated marketing campaign ($250,000 and under): KI
“It’s difficult to do breakthrough work in b-to-b, given the emphasis on facts and figures, or features and benefits, even when there is a strong emotional connection,” said John Favalo, managing partner, EMA Group B2B. “EMA excels at finding the surprises that create those connections, and we commend our clients for the courage to break through.”
The ACE Awards, which are celebrating their 30th year, strive to foster excellence in b-to-b communications and recognize the people who work in the industry. The New York Times has hailed the ACE Awards as “one of the industry’s best creative awards.”