EMA Moderates Syracuse Film Festival Seminar

Eric Mower + Associates, along with the Syracuse International Film Festival and the Onondaga County Film Commission, will hold a seminar on the advantages of filmmaking in the Central New York region. EMA’s Executive Creative Director, Tom Merrick, will moderate the Oct. 4 event at EMA’s Syracuse office from 2 p.m.-5 p.m.

This free seminar will focus on two interrelated issues: the creative, risk-taking, inspirational and global/cultural dialogue that independent filmmaking represents and its relation to marketing and advertising; and the economic, human resources and talent, and technical resources available to filmmakers. Register here.

Seminar participants include:

  • Tom Bower, actor and creator of SAG Indie Outreach Program
  • Nora Brown, executive director of the Rochester Finger Lakes Film Commission
  • Bryan Buckley, commercial director known as the “King of the Superbowl” by The New York Times
  • Lou Dettor, lawyer and Onondaga County film commissioner
  • Robert “Bobcat” Goldthwait, comedian, actor and director
  • Joe Lynch, writer, director and actor
  • Milcho Manchevski, wrote and directed the feature films Before the Rain, Dust, Shadows and Mothers
  • Jim Morris, VP of production at Pixar
  • Owen Shapiro, filmmaker, Shaffer professor of film at Syracuse University and artistic director of the Syracuse International Film Festival.

The seminar will also focus on why Onondaga County is an outstanding location for film production. Reasons include the state’s new 40% tax credit for filmmaking in Central New York; the natural and architectural settings; and student and local talent combined with affordable resources.

A senior partner at EMA, Merrick has worked at the agency for more than 20 years—starting as a copywriter and working his way up to creative director. The winner of numerous advertising awards, Merrick’s work has earned accolades for its smart humor and ability to strike an emotional chord with audiences. Industry-leading publications including Advertising Age and Adweek have profiled his creative work.

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