Galson Laboratories, a world leader in industrial hygiene analysis and monitoring solutions, hired marketing communications firm Eric Mower and Associates (EMA) as agency of record.
EMA will provide Galson Laboratories with integrated marketing communications, including public relations, direct marketing, branding, strategic planning, interactive and web design, and media placement. Efforts will be led by EMA Group B2B.
“We were impressed with EMA’s knowledge of the industry and the fact that they took the time to understand our business and needs,” said Joe Unangst, Galson Laboratories president and CEO. “As we enter our fortieth year of service, our business is continuing to grow and we’re reaching more markets. We look forward to working with EMA toward our goals.”
EMA’s Syracuse office is one of the agency’s “centers of excellence” for business-to-business marketing communications and is the base of operations for EMA Group B2B. Initial assignments for Galson include national public relations efforts and creating materials for a key tradeshow.
Galson Laboratories provides industrial hygiene, environmental health and safety professionals with the most effective means to obtain data to protect people from hazardous exposures. The company provides this on time, with unmatched service, quality and integrity while continuously improving and innovating their processes and services for the good of their clients.
Ranked as one of the top two midsize business-to-business agencies in the United States by BtoB magazine, EMA Group B2B specializes in making business-to-business marketing person-to-person, and has extensive experience in building and construction, graphic arts and imaging, healthcare, energy and sustainability and mobility and supply chain management.