Consumer PR: Capabilities

We cover all the bases, and then some

Beyond the basic capabilities you expect, our Consumer PR team’s skillset and experience includes:

  • Social media campaigns, support and management
  • E-newsletters/blog content and support
  • Special promotions, contests, giveaways
  • Consumer education and advocacy
  • Product publicity
  • New product launches
  • Product placement
  • Product sampling
  • Trade shows/exhibits/displays
  • Video
  • All-media messaging and content generation
  • Media tours: ground, satellite and online
  • Product recalls
  • Special events
  • Community relations
  • Brand reputation management
  • Sponsorship implementation and management
  • Local/regional retail support

EMA is a member of IPREX, one of the world’s largest public relations networks. Through IPREX, EMA Public Relations and Public Affairs can provide global reach with local expertise in 90 cities in 30 countries around the globe. Our IPREX partners mirror EMA: we’re all independent agencies and leaders in major markets worldwide. No matter where your business takes you, we can support you by calling on any of 1,200 public relations professionals who live and work there.

Rick Lyke, APR Consumer PR

  • (704) 916-6152
  • rlyke at mower dot com