Fierce. Fun. Independent.
We’re a fiercely independent agency of employee owners, makers and thinkers who use strategy, innovation, creativity and human understanding to build brands.
We’re the only independent, full-service agency ranked in marketing, advertising and public relations.
ANA B2 AGENCY OF THE YEAR 2022 to 2025
Our Making Fierce Friends™ philosophy is the cornerstone of all our client relationships. It’s our proprietary approach for passionate brands who want to establish deeper, more meaningful connections built on affection, relevance and trust. We’ll challenge you and ask you the hard questions that are important for your growth and performance, and we want you to ask the same of us. And then we’ll see you every step of the way to the finish line.
Caring for our employees, communities and environment go hand in hand with caring for our clients. It’s a “you can’t have one without the other” kind of thing for us. A dealbreaker. A non-negotiable. You get the point. Read all about our CSR here.
Executive Chairman Eric Mower joined a small Syracuse advertising firm in 1968, becoming a partner in the company in the early 1970s and then buying 100% of the agency in 1980. His vision of what an independent marketing agency could accomplish in an industry dominated by multinational firms has inspired talented Fierce Friends to build an award-winning company serving an amazing group of clients.
Along the way he instilled a “Press On” attitude in the company, modeling insatiable curiosity and a commitment to community that are hallmarks of our agency today. In 2022, Eric made our “Act Like an Owner” value a reality when Mower became an ESOP, one of an exclusive group of U.S. agencies that are 100% employee owned.
In 2023 Eric’s 56-year legacy of leadership continued when he appointed Stephanie Crockett as his successor, and he became Executive Chairman of Mower. Today, Eric leads the Mower board of directors and lends his counsel to Mower’s core leadership team in support of the agency’s industry-leading client work.
We staff to meet the challenges of the businesses we help and we certainly don’t keep our talents hidden. Here’s what our in-house experts are up to every day.
Broadcast
Display
Outdoor
Print
Search
Social
Positioning
Identity
Messaging
Voice
Promotional Merchandising
Guidelines
Interactive & Augmented Reality
Livestreaming, Webinars, Podcasts
Social Media Content
Brand Integration
Thought Leadership Video, Animation & Photography
Multiplatform Integration
Performance Measurement
Dashboard & Data Visualization
Tracking & Optimization
Success Plan
User Analysis
Experience
Environmental Design
Identity
Print & Packaging
UX/UI
Interactive
Marketing Technology
Search Engine Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Web Design & Development
App Development & Marketing
Digital
Streaming
Direct
Content Syndication & Sponsorships
Targeting
Traditional Planning & Buying
Digital Customer Journey
Multichannel Digital Activation Campaigns
Audience Insights
Go-to-Market Campaigns
Ecommerce Marketing Strategy
Lead Generation
Community Engagement
Corporate Social Responsibility
Issues Management
Regulatory Approval & Facility Siting
Stakeholder Outreach
Crisis Communication
Event Planning & Activation
Internal Communications
Media Relations
Media Training
Reputation Management
Brand Awareness & Perception
Competitive Analysis
Concept & Ad Testing
Focus Groups
Qualitative Research
Quantitative Research
Management
Strategy
Content Creation & Marketing
Influencer Programs
Paid & Organic Campaigns
Analytics
Brand Development
Ideation Workshops
Message Mapping
Go-to-Market & Product Launches
And although we have a lot of talented people who do a lot of different talented things in a lot of different locations…we’re all connected.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.