Fierce. Fun. Independent.
We’re a fiercely independent agency of employee owners, makers and thinkers who use strategy, innovation, creativity and human understanding to build brands.
We’re the only independent, full-service agency ranked in marketing, advertising and public relations.
ANA B2B AGENCY OF THE YEAR 2022 to 2025
At Mower, we believe the strongest brands aren’t just noticed. They’re trusted, valued, and emotionally connected to the people who matter most.
That’s what Making Fierce Friends® is all about. It’s how we help brands move beyond transactions to build real, lasting relationships. Because when people feel an authentic connection to a brand, they don’t just buy from it, they believe in it.
Why it matters
In a world of endless choices and fleeting attention, loyalty is rare. Brands that stand out are the ones that build Affection, Relevance, and Trust (ART) with their audiences. These are the three pillars of every relationship and the foundation of everything we create at Mower.
How we do it
We combine deep audience insight, strategic creativity and full-service marketing expertise to spark connections that last. Every engagement is designed to:
Whether it’s a national brand launch or a highly targeted B2B program, we approach every assignment with the same goal: to create meaningful connections that drive business growth.
Caring for our employees, communities and environment go hand in hand with caring for our clients. It’s a “you can’t have one without the other” kind of thing for us. A dealbreaker. A non-negotiable. You get the point.
Executive Chairman Eric Mower joined a small Syracuse advertising firm in 1968, becoming a partner in the company in the early 1970s and then buying 100% of the agency in 1980. His vision of what an independent marketing agency could accomplish in an industry dominated by multinational firms has inspired talented Fierce Friends to build an award-winning company serving an amazing group of clients.
Along the way he instilled a “Press On” attitude in the company, modeling insatiable curiosity and a commitment to community that are hallmarks of our agency today. In 2022, Eric made our “Act Like an Owner” value a reality when Mower became an ESOP, one of an exclusive group of U.S. agencies that are 100% employee owned.
In 2023 Eric’s 56-year legacy of leadership continued when he appointed Stephanie Crockett as his successor, and he became Executive Chairman of Mower. Today, Eric leads the Mower board of directors and lends his counsel to Mower’s core leadership team in support of the agency’s industry-leading client work.
And although we have a lot of talented people who do a lot of different talented things in a lot of different locations…we’re all connected.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.