Integrated Services: Experiential Marketing
Bringing Your Brand and Your Customers Together
In today’s crowded marketplace, customers expect the brands they support to be accessible. That’s why being able to listen, facilitate and interact through social media, special events and word of mouth is so important.
Our approach to Experiential Marketing is highly customized, because we know that different audiences, stakeholders and interest groups have widely varying habits, preferences and behaviors. Based on the charactoristics of our clients’ customers, we deploy targeted, two-way communications that shape opinions, build strong relationships and sell products, services and ideas, while providing real-time research — the ability to learn and adjust on the fly.
Cultivating relationships with Experiential Marketing:
- Social networks/channels: Facebook, Twitter, Pinterest, YouTube
- Event marketing
- Cause-related marketing
- Affinity groups, collectives, communities
- Tweetups/meetups/flash mobs
- Location-based marketing
- 24/7/365 social and media monitoring and listening
- Blogger relations
- Word-of-mouth marketing