Integrated Services: Digital Solutions

Digital Solutions

We all accept that the exploding universe of digital and online media are indispensible adjuncts to traditional media today. The fact is, they’re not all appropriate all the time, nor are they utilized in the same ways by different audiences. We believe the most important aspect of any of the new media is integration — integrating messages and content across multiple platforms, and managing the innumerable crossovers and conflicts that can occur.

Because we’re part of a digitally integrated marketing communications firm, we enjoy access to a deep in-house team of professionals able to build the digital tools and tactics required for today’s successful public relations and public affairs campaigns.

Websites

  • Crisis microsites
  • Media microsites
  • Content management solutions

Mobile

  • Apps
  • QR codes
  • SMS
  • Location-based apps

Search

  • SEM/pay per click
  • SEO
  • Online reputation management

Social

  • Social media newsrooms
  • Apps (e.g., Facebook)
  • Channels, pages, networks
  • Private social networks
  • Customized tabs

1:1

  • Database management
  • Email/E-newsletters
  • CRM
  • Campaign manager
  • Personalized online content