Integrated Services: Content Strategy and Development

Delivering the Right Message to the Right Audience

With EMA Insights guiding us, we develop the right messages — embedding them in persuasive content that’s engaging, useful and truly relevant to the target audience, user or stakeholder. Correspondingly, we determine the right tools and tactics to engage, then deliver content in the right ways at the right times, to help improve, advance or protect our clients’ businesses, interests or agendas.

  • Video
  • Infographics
  • White papers and bylines
  • Case studies
  • News releases
  • Op-eds/letters to editor
  • Speechwriting/presentation coaching
  • Internal/corporate communications
  • Advertising, PSAs
  • Newsletters
  • Surveys and studies
  • Blogging
  • Social media networks
  • Media relations
  • Podcasts
  • SEO/SEM-optimized content
  • Microsites
  • Pay per click
  • e-mail marketing
  • Media and message training
  • Crowd-sourcing management
  • Tablet/smartphone apps