Rockfon, a subsidiary of Rockwool International and manufacturer of integrated ceiling solutions for the commercial market, has hired Eric Mower + Associates Group B2B to launch its brand in North America. EMA was selected following a competitive review of several agencies.
EMA will develop and implement an integrated marketing communications plan to create awareness and drive sales for Rockfon, focusing initially on the United States and Canada. The program will include creation of a brand position and expression, public relations campaign, digital and direct marketing components, sales support materials, and media strategy.
“EMA brings a unique depth of expertise and breadth of experience in helping clients effectively reach customers and influencers in the three markets that are most important to Rockfon: architecture and design, building and construction, and contractors and installers,” said Chris Marshall, North American sales director for Rockfon. “Rockfon is bringing to North America the first ceiling products comprised of stone wool, which brings new levels of performance and aesthetics to this market. It’s a great story and we look forward to collaborating with EMA to tell it.”
With headquarters in Denmark, Rockfon has served as a leading provider of stone wool ceiling solutions for the office, healthcare and education markets throughout Europe for more than 50 years. Rockfon products will be available in the U.S. and Canada beginning this quarter.
“As new construction and renovation projects in the commercial space continue to pick back up in North America, Rockfon is well-positioned to establish itself as the ideal alternative to traditional ceiling products,” said John Favalo, EMA managing partner and strategist with EMA’s Contractor Specialty Group. “Drawing on our work with other clients in reaching specifiers, contractors and distributors, Rockfon’s strategic communications program will emphasize the differentiating value propositions that Rockfon products bring to each of its vertical markets and target audiences.”