Remington®, a division of Spectrum Brands and a leading worldwide grooming, shaving and hairstyling brand for men and women, has selected Clarke/Eric Mower and Associates (Clarke/EMA) as public relations agency of record for its North American division of men’s grooming and shaving products.
Clarke/EMA will provide planning, strategy and execution for an integrated media relations campaign, including outreach efforts and public relations support for the company’s products in the men’s grooming and shaving category.
Clarke/EMA’s first major initiative is a holiday PR push for Remington’s three new products: the ShortCut Clipper, the world’s first curved cutting system that allows guys to cut their own hair; the Flex360, a new line of electric rotary shavers; and the PG-350, a 7-in-1 personal grooming system.
Previously, the agency helped launch RM PRO, Remington’s new line of professional grooming products for hair stylists. The campaign kicked off at America’s Beauty Show (ABS) in Chicago, one of the industry’s biggest trade shows. As a result of the public relations effort, distribution deals were secured for the new line.
For more information about Remington products, visit www.remington-products.com.