PR Week recently profiled the successful social media campaign “Are You Romantic?” launched by Caesars Pocono Resorts and marketing communications firm Eric Mower and Associates. The campaign was designed to increase business, reach a younger audience, and further position Caesars Pocono Resorts as a romance expert.
PR Week outlines the campaign’s strategy, tactics, results and future plans in its Oct. 22 Daily Newsletter and on its website. The campaign is scheduled to be featured in the magazine’s Oct. 27 print edition.
Caesars’ social media campaign was launched with the microsite AreYouRomantic.com, which offers romantic tips, user-submitted stories, last-minute gift ideas, the “Blog D’Amour” romance blog and romance polls, like the Sports Lovers Poll, which asked sports fans and those in love with sports fans how their number-one team impacts life with their other half.