PR News Online Features EMA Analysis of Social Media Use in Presidential Campaigns

PR News Online features an expert column by Mary Beth Popp, director of Brand PR at marketing communications firm Eric Mower and Associates (EMA), on how “Online Social Media in Presidential Campaign Provides Tips to Marketers.”

The article explores how the two primary presidential campaigns are using social media to potentially drive voter behavior, and suggests that marketing professionals should take notice. Popp notes that the influence of social networks is growing, and knowing how to use them is essential to marketing ideas, people and products.

To read the article in its entirety, visit

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