The Niagara Falls Bridge Commission (NFBC)—operator of the Rainbow, Lewiston-Queenston and NEXUS-only Whirlpool bridges over the Niagara River—has selected Eric Mower and Associates to provide public relations support.
Established in 1938, the NFBC’s three leading gateways provide more than 7.2 million vehicles passage between Canada and the United States each year.
“On a daily basis, the NFBC provides a vital service to thousands of people who use the bridges to travel between the two countries,” said Steve Bell, partner and director of Public Affairs in EMA’s Buffalo office. “At a time when the economy is still recovering, we’re excited to work with an organization that provides conduits for economic benefits to both sides of the border.”
EMA will help the NFBC develop communication strategies for traffic announcements and other important alerts during high-traffic sporting events, holidays and busy shopping seasons.
“EMA presented smart thinking and thoughtful planning that will help us build a solid communications plan to effectively reach our audiences,” said Lew Holloway, general manager of the Niagara Falls Bridge Commission. “EMA’s travel and tourism experience coupled with their regional footprint and digital expertise made it a unanimous decision.”