Majestic Steel USA Names EMA Agency of Record

Majestic Steel USA Inc., the nation’s largest distributor of prime galvanized steel, has named Eric Mower and Associates (EMA) as its agency of record. EMA will provide advertising, public relations, interactive and direct marketing to the Cleveland-based company that started as a one-man operation and has grown into an industry force.

Majestic Steel USA hired EMA after a nationwide search because of the agency’s expertise in the steel industry and strong experience with business-to-business marketing. BtoB magazine named EMA one of the country’s top two midsize business-to-business agencies earlier this year, and the magazine’s “Best of 2009” later honored two EMA campaigns developed for steel manufacturer Nucor.

“We built Majestic Steel USA with great customer service, and we’re differentiated by our quality products. As we celebrate our 30th anniversary, we wanted to partner with an agency that’s been successful for the same reasons,” says Tom Innis, Director of Marketing for Majestic Steel USA.

Majestic Steel USA supplies steel from only the highest quality mills, uses state-of-the-art processing equipment, and relies on the finest transportation companies to ensure on-time delivery. Its Cleveland service center, which stocks more than 250 million pounds of prime coated products, is recognized as one of the industry’s cleanest and most efficient.

“We’re thrilled to be working with such an innovative and progressive company,” says Matt Ferguson, a senior partner at EMA who heads the Charlotte office. “Majestic’s associates bring a high level of energy and commitment to their jobs each day to supply value to their customers, and that’s something we have in common. The story of Majestic’s first 30 years is remarkable, and we’re excited to help bring more growth over the next 30 years.”

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