Kodak’s “Print Is” Campaign Named Integrated Marketing Success Story

BtoB Magazine recently featured Eric Mower and Associates’ (EMA) work for Kodak’s Graphic Communications Group in a special report on “Integrated Marketing Success Stories.” In BtoB’s Aug. 11 issue, Kodak’s “Print Is…” campaign is cited for the successful integration of print ads, collateral materials, online components, direct marketing, and special events.

To view the full text of the article, click here.

“Print Is…” is a multimedia campaign designed to promote print’s unique ability to reach people in a personal, meaningful way. The campaign has appeared in North America, Europe, South America, Asia and Australia. It earned a Best in Division award for total communications program over $200,000 in this year’s Business Marketing Association Pro-Comm Awards competition.

B2B Magazine also featured the “Print Is…” campaign in its June 9 issue in a story titled “Emotional Appeal.” To read the story, click here.

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