CHARLOTTE, N.C. — Eric Mower + Associates won a bronze Clio award Thursday for its work with Domtar’s “Project Learning Curve,” an effort to increase focus on handwriting and the research that shows how much it benefits students.
The Clio celebrates creative excellence in marketing, and award-winners included the world’s biggest brands and top agencies. EMA was recognized in the Digital category for an app the agency conceived and worked on with software developers to connect a digital pen to paper. It became the world’s first handwriting tracker.
Just like wearable fitness trackers encourage people to exercise their hearts by tracking their miles, the Project Learning Curve app encourages students to exercise their brains through handwriting. It also allows teachers to monitor what students write on paper, gauge how much time is spent handwriting in class and at home, and set classrooms goals for students, such as writing enough characters to cross the Golden Gate Bridge.
This marks the latest milestone for Project Learning Curve, which in the past three months has won honors at the three biggest creative competitions for marketing. The work won a Silver Lion in June at the Cannes Lions International Festival of Creativity, the world’s most prestigious annual advertising and communications awards honoring marketing excellence. It also won a Merit Award in April for Product and Mobile Integration from The One Show, one of the world’s most respected competitions recognizing the best creative work in advertising, interactive, design and branded entertainment.
Parents and teachers can learn more about Project Learning Curve and watch a short video at www.paperbecause.com/projectlearningcurve. Anyone with the Anoto pen can also download the free app. Here’s where to buy the pen and where to download the application.
“Too often in the digital age, classrooms are ignoring research that shows handwriting is an essential skill,” said EMA Creative Director Patrick Short. “Project Learning Curve shows how when print and pixels complement each other in the classroom, students have the best chance of success.”
The Clios judging process is known for its democratic approach to recognizing creative excellence. Less than 5 percent of all entries receive a Gold, Silver or Bronze statue.
Project Learning Curve is part of Domtar’s PAPERbecause campaign, which showcases the effectiveness and sustainability of paper. Since its launch in 2010, the campaign has been profiled in The New York Times, featured on the front page of USA Today, honored by readers of Newsweek, written about in Communication Arts and a series of videos done as part of the campaign has been viewed more than half a million times on YouTube.