Syracuse’s successful campaign to make Turner to Cézanne a must-attend exhibition at the Everson Museum of Art is a finalist for a national award from PR News, a leading industry publication.
An aggressive public relations campaign executed by Eric Mower and Associates for the Everson helped attract more than 60,000 people to the exhibition, generating more than $530,000 in ticket sales. EMA is one of five finalists up for a PR News Nonprofit Award in the Event PR category. Winners will be announced in Washington, D.C., on Nov. 3. Finalists were selected based on creativity, innovation, sound planning implementation and results.
Turner to Cézanne: Masterpieces from the Davies Collection, National Museum Wales included 53 extraordinary works from artists including Cézanne, Renoir, Monet, van Gogh and Turner. The exhibition was on its first U.S. tour and traveled to only five cities in the country. Syracuse was the only city in the Northeast to host the exhibition. Traditional, word-of-mouth and digital PR tactics helped build awareness of the Everson, maintain excitement during the exhibit’s 12-week run, and garner positive media coverage.
A Turner to Cézanne news campaign resulted in coverage in key daily, weekly and monthly regional and national newspapers, magazines and online sites. Volunteer ambassadors helped build word-of-mouth excitement at community events. Facebook, Twitter, and YouTube helped keep fans and followers up to date with relevant information and events surrounding the exhibition.
The PR News Nonprofit Awards salute best practices in nonprofit communications. According to PR News, “the awards honor the top nonprofit PR campaigns of the year, the smartest communications initiatives and the people behind them.”