BtoB, a leading publication for business-to-business marketing strategists, publishes its annual “Who’s Who in B-to-B Special Report” to highlight key industry thought leaders and movers and shakers. For the sixth consecutive year, Favalo is featured in the report, which was published in the magazine’s July issue and is online here.
BtoB references Favalo’s leadership of EMA Group B2B, which added new business last year from Transitions Optical Lenses, GE Energy and Nucor Latin America. BtoB also notes that EMA Group B2B developed the following award-winning campaigns this past year: “Paper Because” for Domtar; “New Rules” for George Little Management; and a demand generation and lead nurturing campaign for PGi.
At EMA, Favalo guides the strategic and business development of Group B2B and works with clients to build brand value, establish competitive positioning strategies, and create integrated marketing communication plans. Earlier this year, EMA was named among BtoB’s annual list of the top U.S. business-to-business agencies.
An active industry participant, Favalo has served as chairman, vice chair and treasurer of the Business Marketing Association. He has also served as member of the agency and media advisory board for American Business Media and business-to-business panel member for the Association of National Advertisers.