The trade magazine’s annual report highlights key thought leaders, movers and shakers in the marketing industry. This year’s feature appeared in BtoB‘s July 20 print issue and is online here.
BtoB references Favalo’s leadership of EMA Group B2B, which achieved significant growth in 2008 from current and new clients. Favalo is named among just 14 others in the “Agencies” category.
“John’s outstanding leadership of Group B2B helped EMA earn the honor earlier this year of being named one of the top two midsize b-to-b agencies for 2008 by BtoB magazine,” said Eric Mower, chairman and CEO, EMA. “In addition to his contributions at EMA, John is seen as a true leader in the greater business-to-business community, having served on numerous boards and spoken to many audiences on b-to-b branding and communications. He’s well deserving of his ‘Who’s Who’ status.”
Favalo guides the strategic and business development of EMA Group B2B and works with clients to build brand value, establish competitive positioning strategies, and create integrated marketing communication plans. He has served as chairman of the Business Marketing Association International, member of the agency and media advisory board for ABM (American Business Media) and business-to-business panel member for the Association of National Advertisers, and participates in other activities in business-to-business marketing.
With a readership of more than 103,000, BtoB magazine is a publication dedicated to all disciplines of business-to-business marketing for marketing strategists.