BUFFALO, NY — Steve Bell, partner and director of reputation management at Eric Mower + Associates, led a March 17 webinar on the importance of an effective crisis communications plan in the legal industry. Bell was tapped to present by ExecSense, a service of the Financial Times and the world’s largest publisher of webinars, e-books and podcasts for business executives,
In “Establishing a Legal Crisis Management Plan for Your Company,” Bell focused on four key message points:
- How-to prevent a crisis from blocking “business as usual”
- Creating a crisis team to limit the duration and intensity of a crisis
- Placing a value on your company’s reputation
- How a crisis can lead to ‘transformative leadership’ and reputational gain.
According to Bell, having a crisis communications plan in place before trouble strikes is an invaluable investment for corporations in any industry. “But having a plan is only the beginning. Knowing how to use it will make all the difference when you’re battling in the court of public opinion.”
Erin Underwood, ExecSense’s editorial manager, coordinated the hour-long session.
“Never before has it been more important for companies to be prepared for crisis situations,” said Underwood. “The failure to prepare and have a legal crisis management plan in place, in the unfortunate event that a crisis should occur, can result in a high-cost recovery effort and have a detrimental impact on an organization.”
At EMA, Bell leads a seven-office team that has managed hundreds of crisis situations spanning a wide scope of industries. He spent more than 20 years on the media side at the Associated Press and upstate New York’s largest daily print publication, The Buffalo News. Follow Bell’s views on crisis management and mismanagement at http://steveoncrisis.wordpress.com/, and on Twitter @steveoncrisis.