A video created by Eric Mower and Associates for electrical manufacturer Legrand/Pass & Seymour (P&S) won a national award from PR News.
The EMA/P&S video “The Jobsite” came in first place in the PR News Digital PR Awards competition in the video category. Winners were announced at a ceremony held Oct. 6 at the Grand Hyatt in New York City. EMA was up against seven other finalists, including some of the top agencies and brands in the country. Watch “The Jobsite” here.
To help P&S launch a new addition to its PlugTail™ product line, EMA and P&S created a humorous demonstration video to serve as the main component to an integrated marketing campaign. The campaign’s success helped P&S PlugTail sales expand to new markets and the company budgeted a 30-percent sales increase in 2009.
Inspired by the hit television series “The Office,” “The Jobsite” video showed the PlugTail Switch’s function and benefits in a fictional construction site setting. The storyline, characters and construction site humor made the video funny, memorable and true to life.
“The Jobsite” served demonstrative purposes for sales meetings and was a vital social media component. The video was included in news releases, posted to YouTube and Facebook, featured on the P&S PlugTail microsite, and picked up by many trade media outlets and video-sharing sites.
“P&S has already received exceptional recognition for the PlugTail Switch campaign, but the PR News award proves it to be a success outside the electrical industry, too,” said John O’Hara, director of B2B Public Relations at EMA. “P&S recognized the value in producing this key digital piece for the campaign—and that’s the type of forward thinking that helps a brand really stand out.”
The PR News Digital PR Awards recognize outstanding digital initiatives among agencies, corporations and nonprofits. According to PR News, “Digital PR Award winners and honorable mentions took chances, made tremendous strides and understand the power of digital communications in public relations.”