EMA Webinar Maps a Digital Strategy to Shorten the Buying Cycle

Digital media has empowered buyers like never before. They think differently, shop differently, and relate to brands differently. The buying cycle has shifted from how you sell to how your customers buy.

Nationally recognized independent marketing communications firm Eric Mower and Associates (EMA) will offer insights on these new dynamics and how marketers can more quickly form stronger, longer lasting relationships with their customers in a webinar, “Redefining the Buying Cycle for Faster Response,” on Thursday, Jan. 29, at 10:30 a.m. EST.

EMA’s Dave Bulger, Partner, Digital and Integration Strategies — a 20-year interactive media veteran — will share his knowledge, insights and strategies for marketing in the age of online communications. The webinar will examine the effects of digital media on the buying cycle, as well as how the increased consumption of how digital media is transforming the transaction dynamics.

“It’s not about what you’re selling anymore. It’s about what — and how — your customers are buying. Lead nurturing is as important as lead generation and that requires an integrated strategy,” says Bulger. “To get the most out of your marketing spend — and shorten the buying cycle — traditional and digital media have to work together to tell a single, unified story based on the customer’s needs, not the brand’s quarterly sales targets. Selling to someone who’s not ready to buy only alienates them; helping someone navigate the buying process can be the beginning of a mutually profitable relationship.”

Webinar participants can expect to learn more about:
* How the psychology of buying has changed
* Lead generation in the age of social media
* Delivering better messages with objective-oriented marketing
* Leveraging customer relevance and intimacy to create faster, more durable connection

To register for this webinar, go to http://cycle.mower.com.

This is the fourth webinar in a series presented and planned by EMA’s business-to-business, business-to-consumer, brand promotion, and public relations/public affairs practice groups. Drawing on the agency’s expertise, the webinars focus on ways decision makers can improve their marketing strategies and overall business success.

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