EMA Signs On as Platinum Sponsor of Northeastern New York Komen Race for the Cure®

Eric Mower and Associates (EMA) today announced its Platinum sponsorship of the 16th Annual Northeastern New York 2010 Susan G. Komen Race for the Cure, part of the nation’s most successful breast cancer fund-raising and awareness-building efforts.

The Susan G. Komen Race for the Cure is the largest series of 5K runs/fitness walks in the world. The Northeastern New York race will take place Saturday, Oct. 2, starting at the Empire State Plaza; similar races are being held in over 100 locations across the United States and around the world.

Last year, 4,200 people registered to participate in the Northeastern New York race, and the race raised $250,000 for breast cancer research and awareness. Since 1995, the Komen Northeastern New York affiliate has granted more than $2.1 million to breast cancer programs for the medically underserved in its 11-county service area, which includes Albany, Clinton, Essex, Franklin, Hamilton, Montgomery, Rensselaer, Saratoga, Schenectady, Warren and Washington counties.

“Breast cancer touches all of us in some way – through friends, family, co-workers, neighbors, acquaintances, ourselves, or all of the above,” said Robert Bellafiore, senior partner, director of Public Affairs and head of EMA’s Albany office. “EMA is proud to support the Komen Race for the Cure because it does important work and serves a noble public purpose. It’s perfectly in line with EMA’s approach to civic engagement that improves the quality of life in its communities but also has a larger reach.”

The Platinum sponsorship is the highest-level local sponsorship for the race. EMA, a national award-winning integrated marketing communications agency, will donate its services in public relations, strategy, cause-related marketing, public affairs and advertising to support the Komen Race for the Cure.

“EMA has a well-deserved reputation for bringing expertise, energy and passion to every project, and we look forward to working with them in the fight against breast cancer,” said Lynette Stark, executive director, Northeastern New York Affiliate of Susan G. Komen for the Cure. “We are thrilled to have EMA as our partner.”

For race information and registration, please contact 518.250.5379, email info@komenneny.org or sign-up online at www.komenneny.org/race.html. Visit the organization on Facebook at Northeast New York Affiliate: Komen for the Cure. 

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