EMA Promotes Seven to Partner

Eric Mower and Associates, one of the top U.S. independent marketing communications agencies, has promoted seven people from six of its seven offices to partner: Stephen Bell, Sean Casey, Robin Farewell, Mary Beth Popp, John Richelsen, Nicole Rose and Patrick Short.

“Each of these individuals has demonstrated strong commitment to EMA and embodies the agency’s three primary and defining performance tenets: value delivered to clients, collaboration and financial productivity,” said Eric Mower, EMA chairman and CEO.

Stephen Bell joined EMA in 2006. As the director of EMA’s Public Affairs Group in Western New York, he counsels clients on policy, media relations, crisis management, community and regulatory matters, and public relations. Prior to joining EMA, Bell had a 30-year journalism career, serving in numerous editor roles at The Buffalo News, as an editor and correspondent with The Associated Press, and as a journalist at the Stamford Advocate (Conn.). A graduate and past director of Leadership Buffalo, Bell is the first vice chair of the Buffalo Urban League, director of the Erie County Medical Center Foundation, director of the United Way of Buffalo and Erie County, and board member of the Empire State Games. A Snyder, N.Y., resident, Bell earned his master’s from University at Albany and bachelor’s from Dartmouth College.

Sean Casey, who joined EMA in 2008 with the combination of Sawchuk Brown Associates, is a director in EMA’s Public Affairs Group and manager of EMA’s Albany office. Casey has a distinguished career as a communications counselor, elected official, political consultant, state legislature aide, media trainer and patient advocate. At EMA, he works on government-related issues and outreach at the local, state and federal levels. He also serves as a trusted advisor to a number of senior executives and elected officials, and coordinates a range of crisis communications and training projects. Casey lectures on healthcare policy and communications issues, is a trustee of Southwestern Vermont Medical Center, and is a past board member of the Capital District Multiple Sclerosis Society and the Capital District Renewal Planning Commission. A resident of Hoosick Falls, N.Y., Casey is a graduate of Utica College of Syracuse University.

Robin Farewell joined EMA in 2001 with the combination of Sage Marketing Communications. As media director for EMA Group B2B, Farewell supervises the agency’s business-to-business media strategy and planning. She specializes in the OEM, EOEM and MRO/plant markets, and in the manufacturing, electrical, building and construction, microwave technology, finance and insurance, telecommunications, HVAC and automotive OEM/aftermarket categories. Farewell is a member of the Media Managers Advisory Committee for the Business Publishers Association and the 4A’s Print Media Committee, and is past member of the 4A’s B2B Media Committee. Farewell serves on the board and marketing committee for Huntington Family Centers in Syracuse. A resident of Pompey, N.Y., she earned her bachelor’s from the State University of New York at Oswego.

Mary Beth Popp joined EMA in 1998. As director of Brand Public Relations, Popp provides consumer-driven PR services for new product launches and established products and brands. Her extensive background in national, regional and local consumer media relations has resulted in coverage for clients in top publications worldwide. She also has built a strong portfolio of creative promotional, grassroots, guerrilla and stunt PR programs and experience-based special events that help brands connect directly with consumers. A recipient of the Buffalo Business First 40 Under 40 award, Popp is a past executive and steering committee member and marketing committee co-chair for Leave a Legacy Western New York. She is also a past board member and marketing committee chair for the Western New York Women’s Fund and The Boys and Girls Clubs of the Northtowns. A resident of West Seneca, N.Y., Popp earned her bachelor’s from St. Bonaventure University and associate’s degree from Trocaire College.

John Richelsen, who joined EMA in 2000, is director of EMA’s research team and a leader of EMA’s Insights Group. Richelsen developed and manages EMA’s proprietary marketing metrics suite of services and uses industry standard tools to create customized programs that help clients benchmark goals, track ROI and improve spend. A graduate of Leadership Rochester and recipient of the Rochester Business First 40 Under 40 award, Richelsen is past president of the Rochester American Marketing Association chapter and member of the eBusiness Association. A resident of Canandaigua, N.Y., Richelsen earned his bachelor’s from SUNY Cortland and his master’s from SUNY Binghamton.

Nicole Rose joined EMA in 2001 and has played a key role in helping EMA build its Atlanta office business. As an account director, Rose develops strategic marketing plans and campaigns for national business-to-business, consumer and non-for-profit clients. She leads several key client accounts that are multi-office, multi-discipline endeavors. Rose has led multiple client projects that earned respected industry awards and is a member of EMA’s Diversity Council. She volunteers with Resolve and is a past volunteer with the American Red Cross, the Atlanta Community Food Bank, Temple Zaban and Actor’s Express. A resident of Dunwoody, Ga., Rose earned her bachelor’s from the University of Georgia.

Patrick Short joined EMA in 2004 with the combination of Price/McNabb. As a creative director, Short concepts and develops digital, print and broadcast ad campaigns, collateral and packaging designed for a number of EMA’s business-to-business and consumer clients. He also guides EMA creative teams, providing marketing and creative strategy to a wide range of EMA clients. Short has experience in the travel, fast food, real estate and steel industries. He is past president of the American Institute of Graphic Arts for the Charlotte region, has been recognized by the New York Art Directors Club, and is a recipient of numerous Clio and One Show awards. A resident of Charlotte, NC, Short is also a guest lecturer at his alma mater, East Carolina University.

These individuals join 35 other partners across the agency.

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