New Specialty Group: EMA Financial Services

Amid the explosion in mobile technology and changing privacy regulations, integrated marketing agency Eric Mower + Associates has launched EMA Financial Services, a new specialty group that leverages the agency’s deep digital expertise to help banks, insurers, and investment companies attract more business and grow revenue.

“Financial services customers are adopting mobile and online technologies at an unprecedented rate,” said EMA COO Doug Bean. “In order to stay competitive, companies must offer customers new opportunities to interact with their brands while maintaining the level of privacy and trust that is critical to all financial services businesses.”

EMA’s Financial Services team includes experts in insights + analytics, creative ideation, design + branding, public relations + public affairs, social media, digital development and strategic planning. The agency’s financial services client experience includes KeyBank, Amwins, Paychex, First Financial Bank, Community Bank, Vantiv and EyeMed, to name a few.

The agency has tapped EMA Senior Partner Jeff Eberlein to lead EMA Financial Services. Eberlein brings more than 30 years of marketing experience, with a focus in client service and strategic account management for a broad range of financial services companies. His background includes working with some of the country’s leading financial services brands such as US Bank, Fidelity Investments and USI Insurance, helping to develop strategic programs to raise brand awareness and increase market share.

“We understand the objectives and obstacles financial services companies face, whether they are in banking, insurance and investment, or payroll and credit card processing. We look forward to using our expertise to help those organizations nurture old and new relationships to turn customers into passionate brand ambassadors,” said Eberlein.

EMA experts supporting this specialty group with Eberlein include Creative Director Tim Quinlivan, Digital Strategy Director Erin Shampine and Business Strategist David Grome. The team serves clients across the agency’s seven offices.

Learn more about EMA Financial Services and contact us at www.mower.com/microsites/financial/.

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