Eric Mower and Associates (EMA) hired Alicia Graser as an assistant planner/buyer in its media department. Graser’s role is to provide media support and prepare media evaluations for various EMA accounts.
Previously an account service intern at a Rochester agency, Graser conducted market research, performed competitive reviews, and led fellow interns to improve marketing strategies for a number of accounts.
“Alicia came to us with an extremely impressive portfolio,” said Suzanne Badgley, associate media director, EMA. “Her educational background, combined with real work experience, helped her to stand out among an impressive group of candidates.”
Graser graduated from the University of Rochester, where she earned a bachelor’s degree in economics and business. She currently resides in Orchard Park with her family.