Eric Mower + Associates and its client Domtar will lead a keynote session at the world’s largest business-to-business marketing event, highlighting their award-winning work for Domtar’s PAPERbecause campaign.
EMA Managing Partner Matt Ferguson and Domtar’s Director of Advertising & Communications Kathy Wholley will address more than 800 marketers on May 31 at BLAZE, the 2013 Global Business Marketing Association (BMA) Conference in Chicago. EMA and Domtar will again present in Chicago on June 4, when Ferguson and Paige Goff, Domtar’s Vice President of Sustainability and Business Communications, present the case study to 150 marketers at the Association of National Advertisers (ANA) Integrated Marketing Conference.
This marks the latest achievement for PAPERbecause, an integrated marketing campaign that’s helped change opinions about paper, boosted awareness of Domtar and increased the likelihood that people buy Domtar paper.
Since the start of 2012, Domtar’s marketing communications strategy has been written about by The New York Times, honored by readers of Newsweek, profiled in Communication Arts, viewed more than half a million times on YouTube, and widely promoted as a highlight of SXSW, one of the world’s largest interactive festivals. PAPERbecause has also earned numerous awards and recognition from marketing, paper, printing and graphic design organizations and publications.
“In today’s digital, environmentally conscious age, paper too often gets a bad rap,” Ferguson said. “As North America’s leading copier and printer paper maker, Domtar knew it had to do something to tell the story of paper – that it’s sustainable, essential and powerful.”