Domtar’s Project Learning Curve Named a PR News Digital PR Award Finalist

CHARLOTTE, N.C. — Project Learning Curve, a mobile app created by Eric Mower + Associates for Domtar Paper, is a finalist in the Mobile Campaign category in the PR News Digital PR Awards 2015. Winners will be announced today in New York City.

The PR News Digital PR Awards salute the year’s most outstanding digital communicators and campaigns. Entries are judged based on creativity, sound planning, implementation, and outcomes by a panel of corporate, agency, and academic executives, along with the staff of PR News. The competition favors work that aligns its strategic objectives with its end goals.

Other finalists in the Mobile Campaign category include Edelman/Activision, Hunter Public Relations/Can Manufacturers Institute, Tata Consultancy Services, Utah Department of Transportation Student Neighborhood Access Program, and Westat/CDC.

Part of Domtar’s PAPERbecause campaign, Project Learning Curve is a mobile app that monitors students’ handwriting and helps them ‘exercise’ their brains. Research has shown that students in grades two, four, and six wrote words faster and expressed more ideas when handwriting essays, versus typing them on a keyboard. Handwriting also activates regions of the brain that control thinking, memory and language, whereas typing does not. Project Learning Curve aims to help teachers monitor handwriting performance and encourage students to write more through the use of a digital ink pen that syncs up with the mobile app.

“This app is a fun way to improve students’ handwriting while helping teachers to track development on work completed outside of the classroom,” said EMA Creative Director Patrick Short. “Project Learning Curve also demonstrates the importance and relevance of paper in the digital age and how they can work together to improve learning.”

This would be the fourth honors Project Learning Curve will receive in 2015. It won a Merit Award in April for Product and Mobile Integration from The One Show, a Silver Lion in June at the Cannes Lions International Festival of Creativity, and a bronze Clio award in the Digital category in September. Since PAPERbecause launched in 2010, it has been profiled in The New York Times and USA Today.

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