ClosetMaid®, the industry leader in home organization, recently launched the new TV spot “Love Your Home, Love Your Closet” created by marketing communications firm Eric Mower and Associates (EMA).
The commercial, which centers on ClosetMaid’s newest do-it-yourself storage system, began airing this month during HGTV’s House Hunters and on DIY network programs including Dream House, House Crashers and Sweat Equity. Watch the spot online here.
“Beautiful old homes can have character and charm – and also tiny closets with limited storage space. And while the closets in new homes can be spacious, they can have wasted space,” said Lisa Engel, Vice President of Channel Marketing and Communications, ClosetMaid. “We wanted this new spot to illustrate that ClosetMaid’s closet systems can help keep all of your stuff organized – regardless of the age or size of your home.”
The new TV spot also highlights ClosetMaid’s ShelfTrack™ Nickel, now available nationwide at The Home Depot®. Nickel is the latest finish option in ClosetMaid’s easy-to-install wire shelving, and it adds a soft, contemporary look to closet systems in any room of the home – from kitchen pantries to master bedroom closets.
“I think everyone can identify with either one of two situations: they feel frustrated because they don’t have enough closet space in their home or overwhelmed because their existing closet space isn’t working for them,” said Patricia Courtois, Partner, EMA. “You can see from the TV spot how ClosetMaid’s flexible storage and organization systems adapt to consumers’ needs –however large or small the task.”