Through the “Straight Talk” website, TimberTech experts provide consumers answers to common questions about decking projects.
Case Study Details
For America’s premier composite decking companies like TimberTech, the web serves as a primary product showcase. TimberTech Straight Talk is a branded page on the TimberTech website where the company’s most engaged prospects can find straight answers to their most common decking questions. In Straight Talk’s first 90 days, TimberTech achieved top search rankings for their critical search terms. They received more than 400,000 page views, 600,000 video ad views and 4 million brand impressions.
Greg has led EMA's PR and PA team for more than ten years. He specializes in B2B marketing, PR, and crisis issues management and works with clients across all of the agency's offices.