This special event reinforced the brew’s “Real Hockey” theme, aligning two authentic Canadian traditions: ice hockey and Labatt Blue beer.
Case Study Details
Labatt Blue’s “Real Hockey” theme aligns two authentic Canadian traditions: ice hockey and Labatt Blue beer. Labatt USA turned to EMA to create an event that personified the brand’s ice hockey legacy and connected with fans in a very unique and public way. EMA developed the Labatt Blue Pond Hockey tournament. Held on Lake Erie, the two-day festival quickly became a popular celebration of hockey and Labatt Blue, drawing legends of fans to the annual event, scoring widespread media coverage and eliciting highly sought-after social media engagement.
Greg Loh Consumer PR
Greg has led EMA's PR and PA team for more than ten years. He specializes in B2B marketing, PR, and crisis issues management and works with clients across all of the agency's offices.
- (315) 413-4301
- gloh at mower dot com