Work + Clients: Labatt USA
Labatt Blue Buffalo Pond Hockey Event
This special event reinforced the brew’s “Real Hockey” theme, aligning two authentic Canadian traditions: ice hockey and Labatt Blue beer.
Case Study Details
Labatt Blue’s “Real Hockey” theme aligns two authentic Canadian traditions: ice hockey and Labatt Blue beer. Labatt USA turned to EMA to create an event that personified the brand’s ice hockey legacy and connected with fans in a very unique and public way. EMA developed the Labatt Blue Pond Hockey tournament. Held on Lake Erie, the two-day festival quickly became a popular celebration of hockey and Labatt Blue, drawing legends of fans to the annual event, scoring widespread media coverage and eliciting highly sought-after social media engagement.



Rick Lyke, APR Consumer PR
- (704) 916-6152
- rlyke at mower dot com