Pairing Verizon Wireless’ Hopeline campaign with the Buffalo Bills proved to be a winning connection. Coordinated by EMA, the partnership became a national template for campaigns to help victims of domestic violence.
Case Study Details
Hopeline collects and recycles old wireless phones to benefit survivors of domestic violence. EMA directed a new partnership with the Buffalo Bills timed to coincide with Domestic Violence Awareness Month (October). EMA coordinated in-store, media and game-day tactics, including a special single-game collection in which one out of every seven Bills fans donated a used wireless phone. Due to the success of the Bills program, EMA’s plan was used as a template for Verizon Wireless HopeLine events at National Football League and Major League Baseball stadiums nationwide.
Greg Loh Consumer PR
Greg has led EMA's PR and PA team for more than ten years. He specializes in B2B marketing, PR, and crisis issues management and works with clients across all of the agency's offices.
- (315) 413-4301
- gloh at mower dot com