A new blog campaign from EMA leveraged thought leadership and SEO strategy to drive more traffic and leads to xpedx’s new website.
Case Study Details
xpedx, the leading business-to-business distribution company in North America, needed to increase traffic to its refreshed xpedx.com website. EMA created a new blog that promoted xpedx leadership in its key business units, while utilizing search-optimized keywords. Rich media and targeted hyperlinks were deployed to further enhance content optimization. Today, hundreds of monthly visits to the xpedx website can be traced back the blog, social sharing of the blog routinely outpaces other editorial, and blog continually ranks among xpedx’s top five non pay-per-click referral sources.
Brad Rye B2B PR
As PR Director for EMA Group B2B, Brad is actively involved in the strategy, planning and day-to-day management of the agency’s business-to-business public relations accounts.
- (585) 389-1810
- brye at mower dot com