The Paper HotSpot at SXSW created a “stop-in-your tracks” exhibit, giving Domtar the opportunity to share its PAPERbecause campaign with attendees at the world’s largest interactive festival.
Case Study Details
Standing out at SXSW, the world’s most famous and heavily-attended interactive festival is no easy task. Enter the Paper HotSpot, an oasis of comfy couches, a fireplace and bookshelves filled with books, magazines and sketchpads that allowed people to take refuge from their electronic devices. The Paper HotSpot captivated the conference attendees, who gladly unplugged and enjoyed paper. Many shared their experiences on social media, and high-profile news outlets like the Los Angeles Times, the New York Times and CNN took notice.
Brad Rye B2B PR
As PR Director for EMA Group B2B, Brad is actively involved in the strategy, planning and day-to-day management of the agency’s business-to-business public relations accounts.
- (585) 389-1810
- brye at mower dot com