This integrated press, social and experiential marketing effort helped Kodak rebound from bankruptcy and stand out in the crowd at drupa, the largest B2B trade show in the world.
Case Study Details
Dominating the conversation at drupa, a quadrennial global exhibition in Dusseldorf, Germany, for the printing and graphics communication industry, was a critical marketing objective for Kodak. EMA deployed an aggressive social, press and experiential program that included the live multilingual “K-Zone theater” to drive excitement on the show floor, while an hourly flurry of video, news stories, blogging and Twitter activity extended the buzz beyond the show. The results were overwhelming; record booth traffic, over 100 news articles, including four front-page stories, and 32% share of social voice.
Brad Rye B2B PR
As PR Director for EMA Group B2B, Brad is actively involved in the strategy, planning and day-to-day management of the agency’s business-to-business public relations accounts.
- (585) 389-1810
- brye at mower dot com