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    eBook: When Bad News Hits Your Organization

    Critical survival strategies you need to employ if your organization finds itself in the most uncomfortable spotlight.

Knowledge

Our team of public relations and public affairs pros has a great deal of experience helping clients in a wide range of businesses. Whether its technology, energy, professional services, consumer products, crisis management, or social media one thing we’ve learned above all else, is that you never stop learning. Check out the resources here to see what we’ve been learning.

EMA Offers Crisis Management Webinar

On August 19, Managing Partner Greg Loh held our first webinar on reputation management: “5 Rules to Prevent Bad News from Triggering a Crisis.” Loh presented five key rules EMA experts …

You Can’t Always Get What You Want

The media world runs 24/7, and reporters are hungry for breaking trends and provocative story ideas. Pressure is high for brand communicators to create a steady stream of captivating intelligen…

How to Build Better Social Media Engagement

The two things you need to know about social media (seriously only two): 1.    Create “thumb-stopping” content. Get in the feed. Get them to stop! Understanding the type of content…

Content Marketing: Audit Your Assets

The Content Marketing Institute just released its fifth annual B2B Content Marketing Benchmarks, Budgets and Trends — North America report. While 70% of marketers said they are creating more …